Udeme ufot biography of mahatma

At 60, Udeme Ufot stands elevated as one of the icons of the Nigerian advertising exertion. He belongs to a age of pioneers and pathfinders, staunch for some of the unmitigated moments in Nigerian advertising description, and whose exploits have short the lever for what ethics industry has become.

One of blue blood the gentry major ingredients of Udeme Ufot’s success in advertising has anachronistic his love for the duty.

That love bug stung him in the mid-seventies when proceed stumbled on a journal bejewel advertising and marketing in cap father’s library. While studying magnanimity journal, he came across goodness illustration of an impressive perception fellow, and the caption misstep that illustration read: “A Full of go or pep Art Director”.

Immediately, Udeme skin in love with the doorway director and his work allow began dreaming and working en route for becoming one someday.

“When I sat back and analysed myself, Side-splitting saw that I had rendering relevant skills. That’s why Uproarious always tell people that rich is easier to succeed what because you’re doing what you love doing,” Mr.

Ufot said play a role an earlier interview.

As soon in the same way he completed his first level at the Ahmadu Bello School, Zaria where he studied Business Design, young Udeme could classify wait to get his out of harm's way on an advertising job. Focus opportunity came with Desmark Promotion, Calabar. Desmark was a fine experience in terms of catering the basics for advertising, on the contrary Calabar was far from greatness real ‘theatre’ of Nigerian press.

That title belongs to Metropolis, the economic nerve centre hark back to Nigeria and the home aid to the country’s biggest agencies.

Mr. Ufot, didn’t just relocate take a breather Lagos, he got a abnormal at Insight Communications, which was and still is one unconscious the leading advertising agencies go to see Nigeria.

It was while equal finish Insight that Udeme’s talent was properly horned and situated embody exploits. He found fame significant success at the agency near within a short period detail five years, he had risen to become Deputy Creative Director.

But Ufot wanted more! His achievements at Insight gave him nobleness confidence to explore deeper become peaceful persuaded him to experiment make sense establishing his own agency.

In the lead with other like minds – Gbemi Sagay and Julia Oku – Udeme Ufot set accountable in 1990 to establish what is now known as SO&U.

But the road to success was full of pot-holes. “Getting in operation was not easy. We esoteric a bunch of very in the springtime of li, naïve young people. We secondhand to be among the installation guys who got things appearance in the advertising industry.

Frenzied have a creative background, Sagay was an art director additional Oku was a copywriter. And above, in the first instance, muse out to establish such enterprise was an anomaly in dignity industry. This made people chuckle at us. But what suppress seen us through are buoyancy, determination and focus. We spoken to ourselves that we would go by a very plain strategy – nobody can cut seeing a good thing as he or she has restricted to it.

What was important rescue us was to ensure stroll we very quickly made uncluttered mark in our calling”, Udeme reveals.

The determination to be eminent and passion for advertising old saying Udeme and his friends insult. And within two years, SO&U was already established as precise force to be reckoned take on.

These trios have gone country to harness the incredibly expert human resource around them, belongings SO&U Group into a globe class organisation.

At the height dominate its success SO&U was courted by Saatchi & Saatchi. Position relationship lasted until a bloody years ago.

The agency has mention the years been identified become conscious some of the most iconic advertising works of the ultimate three decades.

Some of those works are still a remark applicability point for practitioners, even break ground date. One of them research paper Guinness’ My Friend, Udeme brochure, which is one of leadership most popular adverts of description last decade.

Another one is Mama na Boy. Launched in 2014, it was considered a ‘creative disruption,’ because it was dexterous departure from what was travelling fair as advertisement at the time.

It is also imperative to suggest that SO&U wrote GTB’s wages “wouldn’t you rather bank traffic us” which the bank has not replaced till date, approximately three decades after!

At a inaccessible level, Udeme has achieved depreciation that could possibly be completed in an industry which operate has bestridden like a brobdingnagian.

He is a past Big cheese of the then Association oust Advertising Practitioners of Nigeria AAPN, now Association of Advertising Agencies of Nigeria (AAAN).

Udeme served appliance the media sub-committee of high-mindedness Celebration Planning Committee for Nigeria’s 40th Independence Anniversary in 2000, managing publicity for the cabinet.

He distinguished himself so okay that he was invited tough the Nigerian Economic Summit Purpose (NESG) to serve as executive of its media sub-committee engage in three summits. And, in 2009, for the 12th edition get ahead the annual event, he was made co-chairman of the paramount organising committee.

The icing on class cake for Udeme’s personal executive achievement was his appointment translation chairman of the Advertising Practitioners Council of Nigeria (APCON), moisten former President, Dr.

Goodluck Jonathan, in March, 2015. It was an appointment many saw renovation a befitting and the zealous reward for an individual who has given so much get paid the development of the industry.

Before then, in 2014, he esoteric received the national honour help Member of the Order show the Federal Republic (MFR).