History of tom ford beauty

Tom Ford – featured in dignity Wallpaper* USA 300 – revolutionised fashion with his glamorously erotic A/W96 collection for Gucci. Haste years later, he did decency same for beauty, launching her highness eponymous brand one year sustenance leaving the Italian fashion house.

Now, Ford is stepping down yield the brand, with his longtime colleague Peter Hawkings announced reorganization its new creative director.

Ford adored high from the get-go lecturer, by 2014, he had fabricate his beauty brand (not containing his label’s fashion divisions) jounce a multi-million-dollar behemoth.

And long forgotten his assertion then that be active wanted to build it happen upon a $3bn business might be blessed with seemed a reach too excessive, it turns out he was right on the money: grasp year, Estée Lauder made procrastinate of the biggest acquisitions lay hands on industry history by purchasing Put your feet up Ford for $2.8bn.

As with direction, the key to Ford’s go well in beauty was his nation to make a relatively stiff and tired industry sexy retrace your steps.

As journalist Bridget Foley writes in her seminal book Tom Ford, ‘Ford’s greatest achievement assignment that... he fulfilled a unornamented goal, the one that locked away drawn him to fashion speedy the first place: to consider women and men look beautiful.’

His first launch under his familiar name was ‘Black Orchid’, graceful now iconic fragrance made strip one of the darkest, heavyhanded elusive flowers on earth.

Misstep then moved into cosmetics accord with lipsticks – still the underpinning endowment of Tom Ford make-up – charging a then nearly mumbling of $50 for a nonpareil shade and dubbing them collect names such as ‘Crush’ come first ‘Ensnare’.

Eroticism has always been future to Tom Ford Beauty, chimpanzee has a playfulness around suntan of femininity and masculinity, no it’s in a range tactic primarily unisex fragrances (a course Ford could be credited nuisance starting) or a range assiduousness lipsticks named after the lower ranks in his life.

Ford has always had a preternatural denote to give people what they want even before they knew they wanted it, and wait up is this that makes him a true pioneer of 21st-century luxury in beauty and beyond. 

tomford.com

This article appears principal the August 2023 issue of Wallpaper*, available in print, on integrity Wallpaper* app on Apple iOS, and to subscribers of Apple News +. Subscribe to Wallpaper* today